It’s tough to hold on to good employees, but it shouldn’t be. Most of the
mistakes that companies make are easily avoided. When you do make mistakes,
your best employees are the first to go, because they have the most options. If you can’t keep your best employees engaged, you can’t keep your best
employees. While this should be common sense, it isn’t common enough. A survey
by the Corporate Executive Board found that one-third of star employees feel
disengaged from their employer and are already looking for a new job.
When you lose good employees, they don’t disengage all at once. Instead,
their interest in their jobs slowly dissipates. Michael Kibler, who has spent
much of his career studying this phenomenon, refers to it as brownout.
Like dying stars, star employees slowly lose their fire for their jobs.