Workplace
culture has made the news a lot lately — and it’s not always pretty.
This summer, the New York Times reported on Amazon’s “little-known experiment” in pushing its
white-collar workers. Between internal competition and long hours, they
revealed that pressure is so high employees regularly see their office mates in
tears.
Maybe this works for Amazon, but for the rest of
us, neglecting company culture (and making people cry) isn’t an option. Culture
impacts morale, hiring, productivity and — ultimately — your bottom line. More
than that, it’s about choosing whether you want an organization that benefits
just you and your shareholders — or one that’s good for the entire team.
In 1994, I fired my entire company – all 11
employees. Having made some major hiring missteps, I had an epiphany and
realized that culture is everything. From that moment on, I decided that our
people and our culture would come first. To reinforce that choice and make
myself accountable, I even posted “It’s all about people” in the front entrance
of our office, in huge vinyl letters for everyone to see. It’s still there
today reminding us of that commitment.
Here are three culture building tips from my
experience on the frontlines.
Tip 1: Create a high-energy workplace.
People spend more than half their lives at work – it should
be fun. At O2E Brands, we
have a casual, open-office environment that enables interaction and
collaboration. Our president and I don’t have private offices (no one does),
and it turns out that set-ups like this are good for business: open-offices boost communication, interpersonal
relations and job satisfaction while reducing conflict.
But it’s not just the floor plan that keeps our
people engaged. Every morning, the sound of a ringing marine bell cuts through
the office buzz, signalling the start of our seven-minute standup “huddle”. The
entire company attends to hear good news, numbers and even a (surprisingly
non-cheesy) cheer. The huddle fosters transparency, collaboration and an
opportunity to appreciate that we are working together as a team.
Other companies have amped up the workplace in different ways.
Silicon Valley’s tech titans are famous for having everything from in-house
massage and yoga studios to slides
and fire poles. And
you’ve probably seen video games or a ping-pong table at a workplace near you.
The underlying goal of these efforts is similar: Create an environment where
people love to do the work they love and everyone benefits.