So you
believe you have found the perfect candidate for the job. You're sure this
person can deliver transformative results in a short amount of time. She is
definitely a performer. You've decided to extend her an offer.
You
crosscheck salaries on Salary.com and PayScale to make sure you deliver a
package that's competitive and ready for her signature. Heck, you even feel the
salary is a bit out of your comfort range, because you really want to hire this
person. As far as you're concerned, the company just extended her a great offer
that she couldn't possibly refuse.
And
then she refuses it.
She
even has the audacity to counter your offer, requesting $10,000 more in base
salary. What do you do?
Salary
negotiation seems to often occur in $5,000 and $10,000 increments (anything
greater usually means someone has not done his or her homework). Don't think
too hard about it--people just like even numbers. And because most people make
less than $100,000 a year, adding $10,000 to their salary changes that first
number, and therefore feeds their sense of accomplishment.
When
someone asks for a $10,000 increase, they're asking for about $833 more per
month, or roughly $500 or so after taxes. Think about that for a second. While
you're focusing on the $10,000 number (on top of what you see as a great
offer), you're not realizing that ultimately the bump equates to a monthly car
payment and groceries for the candidate (or employee, if this is about a raise).
Talented
people become jaded when managers or potential employers over-negotiate a simple
$10,000 increase. Unfortunately, knowing when to negotiate a $10,000
increase is difficult. So in any given salary negotiation, you need to be able
to play what I like to call the $800 Game.
The
game is very simple. You need to decide if you're willing to risk losing a
performer over an additional $800 in salary per month. Here are the rules as I
see them:
1. Don't
lowball and expect to negotiate from there.
If
you're not starting the negotiation process from a competitive offer, you're
putting the candidate in a position where he or she has to look like the
"crazy one" asking for $20,000 more in salary. Some people won't even
do this embarrassing step and will move on to another opportunity.
2. Calculate
a competitive offer within $10,000 of your best offer.
Once
you come to your target salary, consider adding $10,000 to it until it feels
just too rich. You want to make sure that the salary you're going to present is
no more than $10,000 below what you think you ultimately can pay. People
want to feel like they've negotiated their salary, and that counteroffer
is likely going to be inside of $10,000 if everyone has done his or her
homework.
3. When
the $10,000 counteroffer comes, play the game.
Your top candidate just asked for enough money to make a really
nice car payment and buy Life cereal,
essentially $833 before taxes. If your salary bands and budget can support the
counteroffer, you need to find a good reason why you wouldn't agree to this
increase. Are you willing to potentially lose your best candidate over $800?
Remember, if you just agree to the bump the negotiation is essentially
over.
4. Strongly
consider just agreeing to anything under $5,000.
Barring
tight salary bands within your company, or a tight budget, overnegotiating this
dollar amount is risky. If you do the math, the candidate is basically asking
for enough cash to make a sizable grocery purchase each month. You have bigger
things to focus on.
5. Never
present an offer that's too close to the next $10,000 tier.
As
mentioned earlier, most people make less than $100,000, so seeing that change
to their first number feels great. If you make your $68,000 offer $71,000
instead, you'll probably avoid the candidate counter of $75,000--which would
leave you to decline the increase and look like the bad person.
6. Get
off the even numbers.
It's
just a sad fact that many people counteroffer increases with not much logic.
I've always appreciated when someone presents me with a counteroffer that's
"$73,000" and not "$75,000." It just makes you feel like
they've thought the offer over. I might even give them $75,000 to show I really
want them! The same is true when you present offers. Not using even numbers
makes it more uncomfortable for people to play the $800 Game, and salary
negotiations become more precise and rational.
7. Avoid
looking stingy, and learn to spot greed or naivete.
Over-negotiating
causes candidates to feel like you're stingy, so it's important to have your
best offer within negotiation range so you can spot candidate greed when you
see it. It's a shared responsibility between you and the candidate to know the
competitive salary market. If you know a counteroffer pulls you far outside of
the competitive market, proceed with caution. In some cases, you could be
dealing with an inexperienced salary negotiator, and you don't want to punish
the person for being naive. But you do need to educate the person, and that
could be difficult.
8. Don't
just give away money, or over-explain increases.
No good
candidate needs a lecture as to why you're agreeing to a $7,000 increase in an
offer. If you're OK with the bump, simply agree to the terms; moving
toward closing should be your priority. That being said, informing the
candidate that you're agreeing to an increase because the offer still falls
within your salary bands and the competitive market shows her that salary
increases are made thoughtfully and always on your terms.
Remember,
your number-one goal is to get a signed offer from a top performer, quickly.
You need to think hard before you let $800--or even worse, a car payment and
groceries--get in the way of building a great company.
Credit:
Don Charlton
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