What were top artistic talents
from films like 'Titanic,' 'Jurassic World' and 'Avatar' looking for in a new
job?
In 1999, I left my job as creative director at
Universal Studios in Orlando, Florida, determined to start my own themed
entertainment company. Fast-forward 16 years, and what began as a small
start-up design firm has transformed into Falcon’s Creative Group, an
internationally recognized creative agency with a portfolio of completed
projects for theme-park giants such as SeaWorld Parks and Entertainment,
Universal Studios, Walt Disney Imagineering and more.
In 16 years, I have learned a lot about what
it takes to run a successful company, but the most important lesson has
been that success is impossible without a solid team backing you.
This lesson has transformed the type of employees I recruit and led to my
company's solid success.
Along the way, we've been fortunate to
welcome to our in-house media agency, Falcon's Digital Media, a team of top
industry talent. The team includes the Oscar-winning digital effects and
VFX supervisor and producer for Titanic, Interview with A Vampire and Avatar; the co-visual effects supervisor for Jurassic World; and the 3D artist for X-Men: The Last Stand.
Here are five ways you can build your dream
team, too.
1. Be genuine about your passion.
Hands-down, the most effective way
to recruit people who are at the top of their game (whatever that game may
be) is to show them how genuinely passionate you are about your
company. What ultimately convinced our vice president of digital media and
Lucasfilm alumnus, Tony Plett, to join us was a simple conversation
about our shared passion for producing content that inspires viewers and
transcends traditional filmmaking.
Plett says that that's a
conversation that has stuck with him. And that proves that sincerity
goes a long way with prospective employees -- especially those who
are already accomplished visionaries in their respective field.
2. Connect with candidates on a personal
level.
During the recruiting process for our
animation director, Kirk Cadrette, whose past work has included iconic films
like Braveheart and Independence Day, the two of us bonded over our shared love
of surfing. Surfing!
Obviously, other factors influenced Kirk’s
decision to join our team, but there is no doubt in my mind that establishing a
common bond from the start helped convince him that Falcon’s Creative
Group was an organization that cares deeply about our team members and
their lives beyond the office.
3. Offer something they can’t get where they
are (even if that's a billion-dollar company).
While monetary compensation is important to
the recruiting process, it isn’t everything. If you truly want to
recruit top-tier employees, find out what other elements of a job matter
to them. Will they have free range on projects that would normally have
restrictions at other companies?
Will they be able to spearhead a unique
project that is a first for their career? Whatever it is that you can give them
that is truly unique to your organization, make that point abundantly
clear during the recruiting process.
4. Establish early that they will be
change-makers in your organization.
Next, just let them be. When
you are staffing your company with the crème de la crème of industry
talent, make a conscious effort to tell prospects exactly how valuable they
will be to your organization. More importantly, when they do make the
choice to join your team, let them be the change-makers you promised they
could be.
This means actively listening to their
suggestions and feedback, allowing them the time to innovate and not
fighting back against constructive criticism.
An example that stands out as a testament to
this strategy is my early conversations with our compositing supervisor,
Claudio Gonzalez. Claudio’s film work includes monster blockbusters like Transformers: Dark Side of the Moon
and Thor; so one of my goals
during the recruiting process was to let him know he would have the
opportunity to apply his experience with these films to his position at
our company in a way that would truly impact the way we operate and
produce media.
My receptiveness to his ideas, both then
and now, not only convinced him to join my firm, but has significantly improved
the creativity and quality of our work.
5. Understand that their background may make
them more knowledgeable than you and that that's okay.
This is an important point, because it
can be difficult for entrepreneurs to relinquish some aspect of control
when it comes to the organization they built from the ground up.
What is necessary to remember, however, is
that your new recruits are bringing a knowledge-set with them that likely
predates your organization. Therefore, you should embrace the fact that
they may have a background in something you do not have. When you start
thinking of new employees as true assets to the growth of your company,
you will be amazed at the amount of talent you can attract.
Recruiting the best and
brightest in your industry, then, is not a tactic reserved for the
heavy-hitters. As an entrepreneur, you have plenty of opportunities to
attract the movers and shakers, and I guarantee that you will better your
business as a result.
Credit: Entrepreneur.com
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