If you get enough done, some of it is going to be great.
Try doing things faster. Much faster.
Yes, quality trumps speed. But speed trumps
inaction.
(Most of us aren’t at a place where we should
be obsessing about quality. Yet.)
Sometimes it’s better to get something
done quickly with a few errors, and literally just “push” it out, than to wait
for it to appear in your lap fully formed. Getting things done more quickly is
an insurance plan against inaction.
I have a morning routine that I faithfully
execute with very rare exceptions.
With so much time before the day officially
starts, sometimes I abuse all that free space.
I’m up at 4:45 a.m.. I go to the bathroom.
I’m on the phone. Scroll, scroll, scroll.
I walk into the kitchen and make myself a
coffee. Extra black. Sip, sip, sip.
Now it’s time to read. Usually I pick
something meaty. Scan, scan, scan.
Writing is next. Sometimes I’ll sit there
just staring at the screen. Think, think, think.
There’s nothing wrong with going at your own
pace, but it’s nice to purposely pick up the pace sometimes. Try switching
things up and see how you perform when things are double speed.
Turn. Up. The. Volume.
Cut out all the leisurely pauses. Get to
business. Focus on purpose.
Ever seen Ronda Rousey enter the ring? Her
eyes are narrowed, shoulders squared and pulled back, fists clenched. Stomp,
stomp, stomp. She marches into the ring. Now that’s a woman with purpose.
When you inject more purpose into your
activities, it naturally narrows your focus. The distractions on the periphery
just fade into the background.
Try thinking of your work like that.
This is the manner of thought I’m adopting to
get a lot more work done. Like, a lot
more work.
Last weekend, I shot 15 videos for YouTube. I
just set the camera up in my house and started talking. Didn’t script it.
Didn’t care. The goal was production, not perfection. It was easy to do this. So easy. I’m mad that I didn’t do it earlier.
I’ve had this awesome camera for almost two years.
Yesterday, I went in the studio to make the
first #Rich20Something mixtape. I came in there with the beats and a few ideas
for what I wanted to do. I didn’t obsess about the “does this sound good”
thing. I just asked myself “can I get five tracks done today?” I banged 'em
out. We’ll mix them later.
Watch my video regarding Tupac and The
Urgency of Creation, you’ll know exactly what I’m talking about.
This morning, I rose from the dead and stomped
to the kitchen. I sat down at the computer and, before the coffee was
ready, immediately started writing this post you’re now reading. I don’t
care if it gets shared as much as I just care that it gets done.
Volume is a powerful force for creating hits
in any industry. Especially when you’re getting started.
Volume is a better formula for making
something go viral than any algorithm or any tactic.
Stuff the ballot box in your favor.
Think Lil’ Wayne circa 2004-2008. He had a
studio on the bus and he was just ripping mixtapes out at a sickening pace. A
lot of the songs were good. A lot of them were trash. But from every 100
songs, five solid hits would appear. Did people obsess over the
underwhelming tracks? Nah. Everybody forgot about the 95 and focused on the
five.
Five hits is a lot of hits.
Pretend that there’s a studio on your bus.
Bring whatever you need to get your work done with you and do your thing on the
road.
Turn up the volume.
Kanye said, “Lock yourself in a room doing
five beats a day for three summers.”
Try that.
You’ll probably surprise yourself with your
own brilliance.
Written By:
Daniel Dipiazza
Credit: Entrepreneur.com
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